Sons of Christiania
Natural brown, grey and red shades, rough surfaces, authentic old-fashioned fonts, abrasions and stamps, these concepts of brand identity are definitely full of history. The labels would happen amongst the industrial class old photos, and nowadays through the prism of contemporary graphic design they are especially relevant. The immigrant logo is a generalized character, personification of the hopes of millions facing the obscurity. To provide it with a more refined image the originally existing symbol of a walking immigrant underwent numerous modifications while the need to completely escape the full name and take the SOC abbreviation grew to avoid the unlike resemblance to religious communities.