Sons of Christiania
Sons of Christiania (SOC) is a hundred years story about an ordinary still endlessly talented immigrant family from Norway which made that very American dream come true. Having inherited from his great grandmother Elna Heffermehl the unique gene of inborn clothes designer SOC founder Jens Ingebretsen became the prominent example of self-made person of the present. Being among first immigrants during the Great Depression times Elna left cold Scandinavia for the USA seeking for a better life. She earned her living by selling handcrafted hats in Brookline. The capital of Norway Oslo used to be called Christiania. SOC today is not just a fashionable menswear brand of brutal style but a powerful self identification philosophy in the means of a freedom-loving personality of new generation.