Case Study: Casper

A newcomer to the French market, American mattress company Casper needed help boosting local brand awareness. Coming onboard to develop the company’s first national out-of-home campaign – to run in Paris’s Metro – we deployed sleep-themed word play and bold visuals, designed to spark curiosity and amusement in the average commuter.

In this case study, we explore our collaboration with the American mattress company, and their playful foray into a new area of advertising for the French market. Head over to our website to read it.