STAK attack

STAK is a transparent digital exchange for professional private client advisers to high net worth clients. Potting shed was tasked with designing a brand and website for this dynamic and progressive firm.

The design we came up with is a modular solution. Four letters within four blocks that can shift vertically and horizontally to create a number of forms. This is a brand that’s all about flexibility, about finding a way, about organising information and not being limited to a single rigid structure. This is a bold and brave identity that challenges convention yet it is simplistic and timeless enough to stand shoulder to shoulder with more traditional practices. Crafted, timeless, with every detail considered, yet progressive and dynamic. It does not alienate but equally it doesn’t assimilate or emulate, standing alone as a mark of absolute excellence.