'Traditional and elegant without being pristine'. The kind of challenge we love.

When Burberry needed a small but stylised icon set to go with their latest website redesign, we knew it was just the kind of challenge for us.

Their new icons needed to work in a range of sizes, depending on where they were going to be used.

And it was vital that we could keep their classic Burberry aesthetic alive while also creating what will clearly be a very modern icon set.

Vintage meets modern

Mixing vintage styling with classic imaging, custom illustrations, clean lines and sharp edges, we created icons that make an impact in multiple weights in a multitude of places.

We also created a set of very specific guidelines for any future iconography development, ensuring all future icon consistency is kept at its highest.