Volkswagen Startup

The Volkswagen brand has an extensive dealer network, and all 130 official dealers will offer vehicles with the VW Play applications. Volkswagen Group need to expand opportunities for VW Play and involve new talents to develop great applications that help drivers and passengers. Volkswagen Group asked for landing page design which attract new developers to the startup competition.

We redesigned playapps.vwgroup.ru with these values and goals in mind, inspiring more talents to apply with their ideas.

What We Did:

• Rethinking all content

• Create new voice and tone

• Responsive web design

New content on the page strengthens the relationship between the user and the brand. The involvement of the Volkswagen Group makes it possible to understand the interests and experience of specialists and develop a new level of product loyalty.