CADE
CADE
Who?
Club de Ajedrez de Escobar is an institution founded for the purpose of playing the board game of Chess.
What?
The goal was to design their Brand Identity.
How?
Starting from the elegance and sophistication values of Chess, the solution consisted on a clear yet visually powerful symbol based on a chessboard and brand initial present in its counterform, followed by an enduring medium complexity identity system able to adapt to the institution's budget through a conscious chromatic system.
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