T-shirt Graphic for Wicked Thumb Electrocycles

Logo concept for a Texas-based electric bike business targeting motorcycle & hot rod enthusiasts.

Wicked Thumb’s mission is to get people to spend more time on two wheels with their friends and family and less time in their houses, offices, and cars.

The design was originally created as a contest entry on 99designs. However, the client decided on a different logo option but invited me to a 1-to-1 project a few months later to get the design I created for t-shirts.

The emblem logo has an overall dark aesthetic, but with a mischievous, playful vibe. It features a devil holding his thumbless hand up and a monogram incorporating his trident. The font is a bold, masculine & mature serif, and the color palette is a classic for devil/demon-themed designs.