Logo Design for Daddio’s Diner & Creamery

Logo Concept for a 50s themed restaurant serving classic diner fare to the Fox Valley community.

The client envisioned a logo featuring „Daddio“ that resonates with the locals and communicates what the Brand prides itself in - comfort food, hometown camaraderie, and a great bang for the buck.

The goal was to communicate a family-friendly atmosphere in a carefully decorated space authentic to the 50s – featuring jukeboxes, old coke machines, and a black & white checkered floor.

Overall, the classic emblem logo has a retro vibe, enhanced by the color palette of pale yellow, red & blue, and the sans serif script font speaks to the brand’s playful and economic attributes.