Logo Design for Donuts & Milk

Logo Concept for a lifestyle brand that speaks to a new cannabis culture, completely different from the 60s and 70s psychedelia, aiming to break the stereotypes.

The brand’s target audience consists of high-functioning young adults that love to try out different cannabis products and are proud of their stoner identity.

I decided on a minimal, doodle-like illustration of the brand’s name, accompanied by a simple color scheme with pink symbolizing approachability and white symbolizing safety. The modern script font adds to the overall playful and organic feel, mimicking the spontaneity of handwriting.