Logo Design for Fisch Ahoi

Logo Concept for a food trailer that sells fresh pan-fried fish & salad at US trade shows.

The client envisioned the logo that gives off a beachy, “shabby chic” vibe while remaining classic and charming in an old-fashioned way.

Thus I decided that the main color should be turquoise as it’s reminiscent of the ocean. To balance out the organic, detailed illustration, I accompanied it with a retro font that’s playful and inviting.