ASICS Logo redesign v.3
While trying to rebranding I imagined a new logo. The ASICS spiral symbol expresses dynamism with boundless opportunities and potentialities towards sports in a simple but with an innovative approach. So, my aim was to make a conspicuous logo by keeping the original style intact. Hence, I managed to redesign the logo with the intention to make it a more sophisticated with an innovative approach. As regards symbol/icon part is concerned, it will look like the letter “a” in a more dynamic sense without harming its spiral.
Link to full project: https://www.behance.net/gallery/122994861/ASICS-Rebranding-Concept
animation
art direction
brand identity
branding
concept
design
gif
graphic design
logo
logo design
logomark
loop
redesign
sport
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Posted on
Apr 30, 2022
More by Aryik Gupta View profile
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