Freshly Berried - Craft Beer Label Design

The design ethos of Barebottle revolves around "Visual Flavor". That is communicating the taste, color, & personality of the beverage inside of the can. With a name like Freshly Berried, I designed a pattern based system of fresh strawberries and neon coffins. Abstracting the coffins into a neon shape helped address the less appetizing connotations of the word and spoke to the vibrantly sour nature of the beer. Circa ~2016