Engineering a brand

BCL are one of Jerseys top civil engineers responsible for shaping much of the Channel Islands infrastructure. With strong eco credentials they came to us looking for a brand to position them as an approachable no nonsense company who genuinely care about the environmental impact of their work.

Owner Simon Boarder has over 30 years of experience in Civil Engineering and  significant knowledge and experience of the local industry, geology and working practices of Island life.

Our  goal was to create a legible, coherent and recognisable logo marque that can stand alone as an identifiable symbol. As civil engineers the marque needs to feel established and reassuring so the logo we have created has an almost structural look to it as if the lines were walls seen in plan. By nesting all three initials within the same icon the identity suggests precision, strength and intelligence. The colour palette is organic and softens the pre-existing colour palette that represented water and soil (further reinforced by the tertiary colour). The other benefit of this design is it can be amended to create a secondary brand for BCL's sister company Boarder Environment Limited.