Bio Špajz - musli packaging design

Client: Bio Špajz (health food store)

Project scope: Logo and packaging redesign

Design by Kitchen&GoodWolf

“Bio Špajz” (špajz, engl. pantry) is the oldest health-food store in Serbia founded in 1986. engaging in the trade of healthy food and beverages. We were commissioned to redesign the company’s existing identity and a series of packaging for many of its products.

The client was looking for a “human” dimension of design and at all costs wanted to avoid stereotypes of the “minimal contemporary” identity of healthy food. The design was to reflect the joy of living, rejection of strict rules, peace of mind… We have therefore chosen to use bright colors, organic forms, and playful typography throughout the design.