Marketing Workshop

See full work here:

https://www.behance.net/gallery/21376521/Marketing-Workshop

BUSINESS MANAGEMENT AND MARKETING
University of Venice - Ca' Foscari

In collaboration with a student, Francesca Ferrari, i create some graphic design element to support the business analysis.

Basically i follow this Marketing manager to develop, under her supervision, the entire project.

Educational Goals

Acquire knowledge and tools in business management and marketing, with particular reference to the design and management of the production process and management of the supply-chain relationships as well as the strategic and operational marketing.

Contents

1. What does people involved in marketing?
2. The marketing environment
3. Consumers and buyers' behavior compared
4. Segmentation, targeting, positioning
5. The marketing information system and marketing research
6. Product, branding, packaging
7. Price strategies
8. The distribution
9. Marketing communications and promotional tools
10. Definition, implementation and control of marketing plans
11. The marketing services
12. Customer Relationship Marketing and Internet Marketing