Pretiola

Brand Identity / Logo Design / Advertising/Signage

Pretiola is based on a myth about the origin of the pretzel. The myth claims that an Itailian monk invented pretzels as a reward for children who knew their prayers and it’s named after the Latin "pretiola", which means “little reward”. The brand takes on vintage Italy vibes and the concept revolves around the customer rewarding themselves with a pretzel!