loopr logomark

Branding for loopr, a Hyperloop transport concept based on the proposal from Elon Musk.

Custom typeface hand kerned for optical balance. Ascenders and descenders are softened with a 2 pixel rounded corner.

Colors would be vibrant, likely sampled from landscape photos to bring in rich shades of green, ocean blue, as well as reds, ambers, and yellows from sunsets.

Don't forget to check out the rest of the project.