UNIVERSAL DESIGN

There are some everyday objects that, due to the shape and colors of the object itself or its packaging, have achieved universal recognition.
When this happens, in my opinion, any form of advertising is almost superfluous and the branding process reaches the State-of-the-Art.
This project, although far from my daily work as a photographer, is a kind of tribute to all the people who have helped to make universal a particular subject and want to emphasize that despite the total absence of context, details and logo, the object remains indeed "UNIVERSAL".

Watch full project on: https://www.behance.net/gallery/17286163/UNIVERSAL-DESIGN