Straps & Laces — Brand Card 2

Straps & Laces was an old project I put together for myself years ago as an opportunity to develop a fashion-based brand. At the time I was inspired by an agency I worked with @deptagency. I made up a website for the brand in Sketch but lately I found it dated and decided to update the design to suit current trends. I found it to be a nice opportunity to play with typography and more nude palette whereas in the past this brand was made up of shades of pink which could appear quite cheap and appear less appealing as a brand for a broader demographic of women.