National Geographic Landing Page

Illustration in web and mobile interface differs from pure art. In the digital world, illustration carries a message that clarifies and extends the information on a website or an app. Therefore, it is a visual interpretation of action, process or environment. The meaning of the word illustration is “throwing light on something”, which also reflects its purpose in the digital world. What are the benefits of using illustrations in UI?

Read more in our blog.

Thanks to my teammate Martin Maderic, who put it into the landing page layout.