Luma & Leaf – Brand Guidelines

Art Direction / Social Media Launch Strategy / Social Media Design / Video Art Direction

Luma & Leaf leverages the best in clean, plant-powered active ingredients to provide gentle, effective, and uncomplicated solutions that restore skin to its most healthy and luminous state.

Luma & Leaf’s foundation had been established, but specific guidelines on the brand’s usage had not been developed, so we did a minor brand audit, designed thorough brand guidelines, redesigned their website, created additional brand patterns, created new merch, and refined their packaging.

Lastly, we developed a social media launch campaign for Instagram to help bring brand awareness, redirect similar consumers, and create brand recognition. This campaign included social content, social ads for Facebook, Instagram, and Pinterest, and a final brand launch campaign video.