Logo for How Nice

Dan is a delivery manager, and he wanted a logo for his company that he could use on an advertising board at his local cricket club. But how to design a logo for a company whose name had “absolutely no thought whatsoever” given to it? Then Dan sent me a photo of his dog Penny, whose bone-shaped tag on her collar gave me a hint as to the possible solution.

Bones help bodies maintain their shape and give them structure, much like how delivery managers support their teams. Also, if you tilt your head and squint your eyes a bit, you’ll see that a bone looks like an elongated ‘H’, which is the first letter of the company’s name – how nice!