Reverse Your Risk Campaign

P2 Collaborative of WNY and the National Diabetes Prevention Program sought to develop a campaign in support of the prevention of obesity, diabetes, heart disease and stroke, with the objectives to encourage system changes that will expose the community to intervention programs and promote messages that increase awareness of risk behaviors and drive improvement in corresponding health status. The Reverse Your Risk campaign focused on the Pre-diabetes risk factors that can be positively impacted by lifestyle changes. The campaign includes billboards, transit advertising, online advertising, branding and a website.