Tru Airlines | Brand identity design

It took multiple keywords and word mapping sessions centered on airline, trust, honest, and fun to get to the notion of the checkmark or verified mark as a symbol of confidence. Our research into competitors revealed that most of them were using airplane shapes or the initials of the business name, which prompted us to focus on the core of our business first, so that we could make the identity representative. As we represented "tru" by a verified mark in a geometric shape, we have represented airlines by a triangle shape, which lends it a feeling of movement and to keep the logomark balanced.