AQUALUNA. Draft proposal for Mexican earings startup business.

AQUALUNA is a startup for handmade earrings located in Mexico which branding name came up as a symbolic synonym of the precious stone Turquoise or "Turquesa" in spanish. AQUALUNA stands for "Agua de Luna" or Moonwater.

The ancient Aztec´s associated turquoise with the god of waterflow and fertility. The imago type symbolizes an earring represented by 3 elements.

A water drop symbolizing fertility and flow. Which also represents a tear drop.

An "A" letter within the first circle formed by a "moon" like shape.

And a second circle forming an "L" letter representing the "Moon" (spanish for Luna). The logotype is an extension of the imago type which hides the silhouette profile of the business owner within the "Q" Letter.