Blendle - Logo Redesign

Redesign concept for Blendle

A couple weeks ago @Alexander Klöpping approached me with the question If I was interested in helping them with a logo rebranding for Blendle. Very exited to work for this great company and helping them to move forwards with a brand new logo.

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Blendle is a Dutch platform with news articles from the Netherlands 30 most important newspapers and magazines. Blendle can be described as the iTunes of journalism, users pay a small fee to read a single article from a single newspaper. This way they don’t have to buy an entire newspaper or magazine if it only has one interesting article.

Would be very helpful to hear some thoughts about this first concept.