Al:x Branding

AL:X

› music › drum n’ bass dj

› logo › animation › print › digital

The logo’s visual concept is based on typography.

Drum n’ Bass is a very “thick” musical genre. With strong and rhythmic bass sounds, always joyful and bouncy that transmits a space filling sensation.

It’s a music genre with a very strong presence.

A visual contraction of a letter. Invisible and transformed in two dots. A rotation in context and we find two eyes. A mouth. Even something that could suggest an idea of wearing a hat. Transforming a simple “type Al:x” into a visual message and to create a strong identity.