MaxVsLewis F1 Campaign Poster

The 2021 Formula 1 World Championship consists of 22 races over the span of 10 months. By the final race, the championship could only be won by either Lewis Hamilton or Max Verstappen who were equal on points- the last time this happened was in 1974.

The brief was to design a blockbuster movie-style poster to represent the "Max Vs Lewis" campaign that'll be featured at the final race of the Formula 1 Championship season - Abu Dhabi. The poster will appear across different mediums all around the track including paddock entrances, LED podium, trackside signage and social media. 

Full design on www.baileymce.com