Proper Cloth Lookbook & Menu

Proper Cloth is a pioneer and leader in quality custom-fit, made-to-order shirts, pants, jackets, and suits based in Soho, New York. The challenge of the project was to refresh the brand and the customer experience by adding a series of symbols that represent the company's Ethos in addition to a new design system, corporate typography and materials/finishes.

Full project: https://mubien.com/portfolio/proper-cloth/