SF Beer Week 2014 Poster

Concept - Theme park map based on iconic Northern California breweries. Broken out into 4 regions(from bottom middle clockwise) Main Street (SF Brewers Guild), South Bay, North Bay, East Bay.

6 spot color offset print on 140# French Madero Beach.

About our involvement with this project....

In 2009 we were given the opportunity to create an identity for an annual regional beer festival that has become one of the premier celebrations of craft brewing in the U.S. spreading from San Francisco across Northern California in February with over 600 events attended by thousands of beer enthusiasts from around the world.

This project challenges us every year as creatives to rethink what makes beer a fun exploration of flavor and experience for so many different people and how to represent Northern California's diverse brewing tradition.

What we do for SFBW - Brand Identity, Graphic Design, Visual Marketing, Print Production, Event Graphics, Event Production, Website Design, UI/UX, Web Development.

pinball, arcade, print, texture, "san francisco", festival, design, "craft beer", "beer week"