Deck of Scarlet
Monthly in collaboration with Youtube video hosting service the team of make-up artists and qualitative cosmetics producers publishes the tutorial videos with another pair of looks. By paying $25 per month each customer gets a new palette with the relevant colours and later in the year the 12 options are expected to form the complete beauty set. The idea of the two opposite looks Day&Night forms the base of the identity. Complex logo is constructed of the 2 quadrate palettes of shades, that form a lips-shaped silhouette, and to kill any doubts regarding its feminine nature at all the character is completed with a birthmark.