eisen - visual identity

A simple visual identity starter kit made for eisen a crypto API.

I had a lot of fun with the initial concept explorations

App layers

Eisen is the infrastructure layer between consumer product and the blockchain.

Matrix & lines

Eisen enables transfers and transaction on multiple currency/blockchain/wallet, the visual of the cube/matrix aims at conveying this visually. The line is the motion in between points and assets.

Bridge & marble

Eisen bridges the gap between Fintech consumer product. The image of the bridge is an abstraction of what eisen provides.

Organic data flow

Eisen allows fintech to create innovative consumer product, the visual emphasis is flow to convey the enablement activated by eisen and create a dynamic brand impression.