Khléo - Branding and Naming project

Khléo The Label, The name was quite a challenge, after many tests and other selections we decided KHLÉO was the perfect name, it comes from the Greek Chloe which means muse, flourishing, resplendent. The C was changed to a K to give it the personal touch of Kris (the owner) and an H and an accent were added to give the name a different touch since she wanted it to be something that was very different from the rest because of that's what the brand is all about. The name represents the concept of what she wants to convey with the pieces that she meticulously chooses for her wearers; that is, functional, attractive, classic and stylish clothing. Pieces that by varying the accessories you can wear from a meeting to a casual outing. In short, Khléo celebrates women since we all learn to flourish in the midst of any circumstance.