Pennylane UX challenge
Quite unique interview. The goal was to interview a user, without ever seeing the app, find out what's good/needs improvement, and design it.
The findings and learnings:
Easier to use and more convenient.
Simplify and make faster so people can focus on their job.
Lower physical and cognitive effort.
More flexible, customisable, place to explore, and learn.
More fun and sexy.