Inbound Idaho mark

I had a lot of fun collaborating with Levi Law on the Logo and Visual Identity for Inbound Idaho, an economic development site and job board/community resource. We wanted to create something fun & bold that captured the independent spirit and sense of possibility of life in Idaho. 

The distinctive shape of the state serves as a visual anchor as well as a pictograph in place of the written word “Idaho”. The lock-up compresses down to a simple I + Idaho, retaining the subtle arrow towards the state.