Earlier this year I was approached by RoseWood Block to help them update their tagline and create a logomark that would compliment the original rebrand we did back in 2019. They really wanted to emphasize the fact that these blocks are made in the USA, so we landed on an eagle-shaped 'R' that was derived from the original RoseWood 'R' in the logo.

Family Ingrained

With the help of our friend Jess Ferguson, we landed on the tagline 'Family Ingrained.' Not only does this speak to the fact that their blocks are built to last for generations, but it is also a play on words of 'end grain.'