G-GROUP - brandbook

About the client:

G-GROUP is a software house with one mission – to create advanced B2B systems and applications for specialist business areas.

Three words that describe G-GROUP well are: professionalism, transparency and responsibility. Clients who use its services invest large budgets into software development, so they must be sure that they spend their money well. Therefore, the brand needed an image of a trusted and stable partner and present a proven and effective cooperation process.

Software development is a structured process that combines two worlds - strict rules and creativity. Those two spaces are represented in brand materials by the pixel grid. Visuals are created mostly out of simple rectangular shapes. Keeping them tidy and square brings professional and modern feel to it.

See the full case study.

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