The Green Dot Redesign

The Green Dot RedesignThe Green Dot is the financing symbol for the organization of recovery, sorting and recycling of sales packaging.

The mark adapted the same graphic motif of what meant recycle or recycled, which implies also non recyclers to use the symbol.

The symbol intentionally represented “Recycling” to emphasize the idea.

The challenge was to create something with the same values, without causing any misunderstandings. The outcome is a mark that represents the organization, but still is related with the same recycling idea.

The arrows individually stand for recovery, sorting and recycling.The 3 sections TGD is financing.

The execution of the shape symbolises it being part of a larger entity.