Infinum - Rebranding
Founded in 2005, Infinum grew into one of the world's most reputable companies in their industry. We collaborated with their talented in-house team to create a new stage in the Infinum brand evolution.
The old branding was dated and did not match the brand's actual positioning. To develop a more sophisticated look and feel, we redesigned the visual identity and created new standards for motion design, iconography, photography, and sound branding.
The new motto "neverstop" captures Infinum's brand story about the aspiration to create, learn and grow. Brand philosophy, values, personality, hobbies, and tone of voice are part of a new verbal identity.
Check out full case šĀ here
