Your Change | Donor Giving Trends

The Your Change team came to us with a name and a general concept for their passion project. The idea is that it doesn’t matter what someone donates, just that they give. Giving a penny will help a person further connect themselves to the organization and its mission. A lot of people don’t realize that, and so they just don’t give at all. Your Change wanted to change that by reinforcing the value of giving itself, and not the amount that comes with it.

It’s hard to believe that a few cents can really make any impact. That’s why users can explore a visual representation of how their contributions have accumulated over time. When you see it, you’ll really believe it.