Hamburger

This is a new project I'm currently working on called "Food As... Logo".

My goal for this series is to design logos using the name of the food, focusing on the Chinese words.

The first logo in this series is 漢堡 Hamburger. I brake down the Chinese character into different parts and matched it up with the ingredients of the hamburger.

After designing the logo, I also imagined this is an actual fast food brand and came up with a set of packaging.