Mighty Gum:)

Overview

The founder of Mighty Gum came to us with a brief to create a series of concepts to uplift its current brand through new illustrations and addressing how might we bring the narrative of “in with the good and out with the bad” to life. 

We collaborated remotely and conceptualise with the focus of bringing out the goodness of the individual ingredients.We were tasked to create a series of graphic creatives to support marketing effort and also application of creatives on its website to create a coherent brand experience.

Highlights

• Enhancement of brand through storytelling. 

• Designed a series of design assets drawing inspiration from ingredients and characterising them. 

• Crafted style guide to drive brand consistency. 

• Application of design assets onto website.

• Created various marketing materials such as stickers and social Media templates.

Give Us A Challenge To Solve

We’ll try to find the way to through design thinking

Please kindly visit our website www.greydientlab.com or you can contact us -wittawat@greydientlab.com