Spaarwiel Media - Personal branding

My concept for my personal brand is to showcase the building blocks of

my design process, as well as to speak to my reliability and problem solving

abilities. My aim with this project is to improve on an already existing brand,

and to appeal to a wider market.

I used a pastel colour pallet to create a more warm/relaxed feeling. I used

basic shapes and letters to create multiple patterns, this showcases my

ability to solve problems by using the building blocks at my disposal. I also

spent time creating a different pattern for each element to showcase my

adaptability. The patterns also create movement in my brand, this ties in with

both the industry being something that always changes, as well as my ability

to adapt. I also decided to animate my logo to further expand on the idea of

movement in my brand.

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