Alchemy. Logo. Sketch 8. Moodboard.

The mood of the initial board is closer to the desired look & feel, so I decided to explore it further. Plus, the serendipity of the palette is a working example of “alchemy” as a concept.

I combined the two images so that the landscape didn't feel so generic. But the presence of nature does connect with the idea of earth-air-water-fire, so it seems appropriate.

Continued feedback welcome :-)