🔥Branding - Black Sheep

💼 Who is client?*

• Susanne von Sonnenberg is a mother of a family of four

• Is passionate about sustainability & fair trade issues

• Moves to her own farm to continue the family agricultural business

• The farm includes a herd of about 300 sheeps

• Most animals no white wool and thus deviate from norm

• Sheeps bought at that time, because many farmers give animals cheap (white wool is easier to dye and better to sell)

• Family to date sold wool for further production, therefore color does not matter

• Susanne would like to make a statement and make "impure" wool a special product

💻 What was our task?

• Conception of a coherent brand strategy

• Finding and defining a brand name

• Conception of icon and logo design

• Coordination and definition of font type

• Creation of a suitable color 

🏀 I am your rebound give me a shot and contact me:

You can say Mo to me and together we can create something new.

Mail. malik.moritz.mm@gmail.com / Behance / Instagram / LinkedIn

*This project is an example, the above information is solely to get a more detailed picture of my workflow.