Flux Robotics - Branding
Flux has an original meaning of flow in latin, and represents motion as well something that constantly changes. The branding of Flux Robotics represents this flow and constant motion utilising a modern wordmark alongside constantly evolving colors to highlight motion.
Being a surgical robotics brand, Flux, we want to allow room for experimentation and excitement, while maintaining a calm and balanced branding that appeals to both surgeons, and potential end users - the patients.
