Joy Scout

Recently debuted a new music project and had a lot of fun making the letters for the logo and fleshing out some initial brand exploration. This is a project that I started to support the joy of creating; to make things uninhabited by the shackles of perfection.

The look and the name were influenced by my experience in Cub Scouts as a kid. Inspired by local park signs, hand-chiseled lettering, uniform badges, and LIFE magazine and mid century modern art styles, I made this lettering to exemplify the light-hearted nature of the project .

This also helped form the art direction for the initial song and music video that I self-produced. Take a look :) https://www.youtube.com/watch?v=rvXe7iTZNTI