Beyond Planetarium: Social Media

Social media for planetarium and research lab: Beyond. For me social media acts as the total embodiment of how a brand fits together. We see photography, elements, type, and more blending in a grid. Here, I worked on blending Beyond's color palette of with the elements and shapes to create visually interesting posts to stand out on the feed.

Beyond appeals to two demographics: researchers and families, since it acts as a lab and community center. The social media feed blends teachable moments with fun to draw in both audiences.