📈 Scale your online business

A multidisciplinary team implementing comprehensive marketing and sales strategies.

1️⃣ 🏆 Goal

For a newly formed multidisciplinary team that implements comprehensive marketing and sales strategies, I had the pleasure to design a reporting dashboard that displays the most important data directly from the client's Google Analytics account.

All the data and relationships in the report were selected and developed by HEROinMEDIA so that the client has access to the data that are important and have a real impact on advertising campaigns.

Immediately after completing the first stage of the project, I started the next challenge, which was designing a sales page. The last goal of the project was to design a unified and coherent branding for the agency's website.

2️⃣ 🗺 Process & experience

I divided the project process into several stages. As I've been using a completely new approach to working with freelance clients for some time now, I decided to use it here as well.

I call it the Ideal UX/UI design process for a Website. The most important principle I use in the process itself is to explain to the client that I'm their business partner 🤝 not an employee, but I combine this directly with being a 👨‍⚖️ user advocate.

In this particular project, the process was divided into 3 stages.

The full process itself has 7 stages, but specifically for this project, we decided together with the client after preliminary research to choose only these appropriate stages. 

1. Introduction & Discover

2. Wireframing

3. Design

Why not the full process?

According to my principle: I am a business partner for the client, not an employee, that is why I want the best for "my business".

Having received and analyzed the data in which it is clear that the current client's website is visited on tablet devices by only 0.1% of all users, I can propose to the client as a business partner to invest his capital in the more important part of the project such as perfecting the mobile views, where the data showed that the traffic from mobile devices is more than 60% of all users.

It's the same with the process. Stages can be chosen according to the results we want to achieve and during the initial arrangements, I always explain to the client why it's worth using the full process or skipping some of the stages.



The world isn't binary. Everything isn't black or white, yes or no, so the clients' projects can be different and as designers, we should always approach them with customized solutions and not with generic solutions to their problems. It is good practice to customize and select all tools to solve the customer's problem as simply as possible.

3️⃣ 🥳 The outcome

I know how important processes are but we should never overshadow the process over the results.

The result, as of now, is a satisfied customer and the correct operation of the design process itself. In this case, I will not be here to write about the fact that the client gained 1000% of new users because it is too early for that, and the dashboard itself and the website are in the development phase.

Also, during the project I came to some conclusions and the most important is that I started to learn the software no-code so that later this year I will be able to offer my customers a direct transfer of the project to the real working website.

Thanks for watching!

Personal website (WIP) / Instagram